Back in the day when you wanted to sell a commercial vehicle, you could write up an ad, send it into the newspaper and wait for the calls to come in. With the quick growth of the Internet, those days are long gone. However, this isn't a bad thing. Today, finding used box trucks for sale is easier than ever. Sites like
Trucker To Trucker are great for this!
The Internet has made it easier for sellers to reach their targeted buyer and because of this, it can lead higher prices and even more sales. As a seller, this should be music to your ears.
If you want to make sure that your box truck sells fast and potential buyers click on the ad, here are some things that you're going to want to do:
Take Pictures
Buyers don't want to click on an ad that doesn't have any pictures. Be sure to take as many pictures as possible. Take pictures of the interior, exterior, inside of the hood, engine, tires, inside of the box and any blemishes that may be present. You want to be as honest as possible with your ad. A good ad with a lot of pictures will always have a higher click-through rate. Learn more here.
Make it Easy to Read
A blob of text doesn't fare well with most buyers. What buyers are going to want to see is a nice format that is easy to read. Most buyers are looking for something in particular, and if they can't find it, they are going to the next ad.
A good ad is going to have a few sentences in each paragraph, and it will use a lot of bullet points. You're going to want to make sure that you highlight what you like most about the truck. Does it have low miles? Is it in pristine condition? Is there only one owner? Be sure to list things that buyers want to hear.
Don't be Cheap
While it's tempting to throw your ad on free classified sites, it's going to get buried rather fast. Plus, let's not forget that these types of websites are often filled with scams.
Don't be afraid to spend a few extra dollars to sell a truck that is worth thousands of dollars. Paid classified websites are going to have a larger budget to advertise your ad, and most buyers tend to go to these websites because they know the sellers are serious in selling.
